Press release
06.04.2010 - Germany/Wedemark
All change at Sennheiser: realignment into three business divisions moves the audio specialist closer to both its markets and customers
Audio specialist Sennheiser electronic will be reorganised to more closely align to its strategic objectives. As part of a project reviewing the organisational structure, three independent business divisions will be created to provide optimal coverage within the Consumer Electronics, Professional Systems and Installed Sound markets. “By taking these steps, we’re further implementing the clear customer focus outlined in our corporate strategy and carving out a path that will lead us successfully into the future,” explains Prof. Dr. Jörg Sennheiser, Chairman of the Supervisory Board.
“Since its inception 65 years ago Sennheiser has been growing strongly,” adds Volker Bartels, Speaker for the Executive Team. “We have a very large portfolio of products and services and the centralised structure we currently operate means that we can’t always meet the requirements of our customers and markets with as much flexibility as we’d like. Implementing independent business divisions will enable us to take decisions more quickly and in a more focused way, to meet the very different requirements our customers and markets have in these three areas.”
Sennheiser’s headphone business will be concentrated in the Consumer Electronics division, along with audiology and telecommunications products. The Professional Systems sector will comprise live music, professional audio, studio and professional headsets for example, while the Installed Sound division will deal with installed audio systems.
The three business groups will cover their different business areas along their value chains with their own specific strategies and resources, allowing them to meet the varying requirements quickly and comprehensively. “Smaller, focused divisions like this will give us maximum flexibility and the ability to take action quickly in line with market demands,” says Volker Bartels.
Throughout the year a Sennheiser project team will be continuing to work on the new corporate structure and will be allocating Sennheiser products to the business division most closely aligned with their target groups. The resulting restructure is due to be presented to the company’s Supervisory Board by the end of 2010, with implementation set to take place in 2011.
The Sennheiser Group, with its headquarters in Wedemark near Hanover, Germany, is one of the world’s leading manufacturers of microphones, headphones and wireless transmission systems. The family-owned company, which was established in 1945, recorded sales of over €385 million in 2008. Sennheiser employs more than 2,100 people worldwide, around 55% of whom are in Germany. Sennheiser has manufacturing plants in Germany, Ireland and the USA, and is represented worldwide by subsidiaries in France, Great Britain, Belgium, the Netherlands, Germany, Denmark (Nordic), Russia, Hong Kong, India, Singapore, Japan, China, Canada, Mexico and the USA, as well as by long-term trading partners in many other countries. Also part of the Sennheiser Group are Georg Neumann GmbH, Berlin (studio microphones), and the joint venture Sennheiser Communications A/S (headsets for PCs, offices and call centres).
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press_release_060410_EN.pdf
You can find all the latest information on Sennheiser by visiting our website at www.sennheiser.com, or by contacting:
Sennheiser electronic GmbH & Co. KG
Press & PR • Edelgard Marquardt
Am Labor 1 • 30900 Wedemark • Germany
Tel. +49 (51 30) 600 - 329
Fax +49 (51 30) 600 - 295
edelgard.marquardt@sennheiser.com
